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Briefly explain what a marketing mix is and then provide 2 examples of firms that developed a marketing mix to appeal to consumers 18-29, and another 2 firms that appeal to senior citizens. For each example listed, please provide details on how firms reached their target customers?
Describe how Union Pacific will be affected by each of these external factors. the factors are social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environ..
How does a traditional adversarial relationship with suppliers change when a firm makes a decision to move to a few suppliers?
Explain the challenges involved in new-venture development. Many entrepreneurs have a poor understanding of the finances associated with their new venture and/or have a venture that lacks uniqueness. Why are these characteristics considered pitfa..
Beverly Mills has decided to lease a hybrid car to save on gasoline expenses and to do her part to help keep the environment clean. The car she selected is available from only one dealer in the local area.
Explain the relationship of strategic objectives information to PMO outpuits. Explain how executives might be operating today without this information
Assuming the supplier's promise is valid, what is the probability that the dairy will run out of this flavor before the shipment arrives?
Recruitment Methodology: List all information every posting must contain and why this information is required to provide a template for hiring managers.
What are the three components of employee involvement and quality-of-work-life programs. Unions adopt one of five reactions to innovative workplace initiatives. What are they
What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over..
Tom, the marketing director of an automobile manufacturing company, enrolled a new group of trainees in experiential programs based on the responses evoked during a training session. Which of the following responses by the trainees could have resulte..
What do you think about Walt Disney's decision not to purchase merchandise from Bangladesh? Is this and appropriate way of dealing with the problem?
Discuss options companies use to enhance ethical behavior at work.
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