Reference no: EM132249088

Question: Over the course of the week we introduced you to a number of different techniques and frameworks to help you analyse and innovate business models. These included:

The business model canvas (day 1)

Business model patterns (day 1 )

The value proposition canvas and customer profile (day 2)

Disruptive thinking & Cliche Flipping (day 3)

Sticky Pitch & Spark Analysis (day 4)

For this assignment we would like you to choose two of these tools, techniques or frameworks and reflect on their value in your own professional context. To do this you should:

Briefly explain the tool, technique or framework

Set the scene for you own professional context (e.g. use in marketing, consultancy, engineering etc.)

Discuss how you might use the tool, technique or framework

Evaluate the strengths and weakness of the approach for your context

Identify how you might enhance the tool, technique or framework

Make reference to any appropriate literature which has looked at the approach.

Your assignment will be judged against the following criteria:

Clarity of understanding of the chosen tools, technique or framework, demonstrating how the ideas link to underpinning literature

Critique of the value of approach to your chosen professional context

Evidence used to back-up your arguments

Overall presentation of your discussion

Suggestions for how the tool, technique or framework could be enhanced for use in your professional context