Reference no: EM133175285

Briefly Explain the Social and Cultural Factors

Social and Cultural Factors: SPAIN

1. Is society individualistic or collectivistic?

2. Is society monochronic or polychronic?

3. What is/are the official and informal language(s), including any that affect business and commerce?

4. How is consumer behavior affected by market segmentation (geographic, demographic, psychographic, and behavioral characteristics)?

5. Attitudes toward gender equality, freedom of speech, and privacy?

6. Attitudes toward family and friendship?

7. Attitudes toward youth and the elderly?

8. Attitudes towards work, leisure, career, and retirement?

9. Who influences purchasing decisions within the family unit/target segment? 

10. Education level/level of literacy of the current population?

11. Importance of product safety to your target segment?

12. Lifestyles/health of target segment/ COVID-19 status, including public health and national measures to fight the pandemic ?

13. Buying habits of target segment including e-commerce, online shopping habits, and home delivery options in the new now ?

14. Religion and beliefs of the target segment?

15. Do color, numbers, and images play a role in marketing and consumer behavior?

16. Impact of religious influences and beliefs on your products?

17. Attitudes towards purchasing and using imported goods and services versus domestic goods and services?

18. Attitudes towards the importance of product quality and customer service?

19. Attitudes toward saving and investing?

20. Attitudes toward "green" or ecological products?