Briefly explain the reasons for each strategy

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1. What are the three primary routes to market? What challenges does a retailer or manufacturer face when using multiple retail routes? Discuss the reasons that major retailers have increasingly more channel power than manufacturers.

2. Submit a short paper (3-5 pages, essay form): How do environmental channel bounds and managerial channel bounds differ? What are the potential causes and effects of each?

3. What distribution strategies are best for convenience goods, shopping goods, and luxury goods? Briefly explain the reasons for each strategy.

Reference no: EM132236151

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