Briefly explain the elaboration likelihood model

Assignment Help Macroeconomics
Reference no: EM131193129

Assignment

For this task, you will analyze a public awareness campaign by a nationally or internationally-based nonprofit or government agency such as The American Lung Association, the American Heart Association, United Way, Susan G. Komen, Human Rights, or United Nations Foundation. Include the following in your analysis paper:

1. Describe briefly the elaboration likelihood model and what it is all about.

2. Discuss how the central and peripheral routes to attitude change promote changes differently.

3. Discuss the different routes to change that are evident in this campaign.

4. Assess your own need for cognition, and discuss whether or not this need is present in this campaign. If so, which route to change is being activated, and why? This is an important consideration, particularly when thinking about your audience and how to change their attitude.

5. Conclude with a discussion on the topic of attitude inoculation and discuss why presenting two sides of an argument may be more effective depending on your audience. Indicate the implications that this has for your writing in graduate school.

Support your paper with at least three research or theoretical articles published in peer-reviewed journals published in the past five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages.

Reference no: EM131193129

Questions Cloud

Contrast the two management development techniques : 1. Compare and contrast the two management development techniques that require trainees to work in groups: action learning and management games.
Examples of ethical issues in business : Using your reading “Examples of Ethical Issues in Business” as an initial frame of reference, develop the employee bill of rights. What would such a document look like? it should use negative injunctions that are more precise than “you should” statem..
Numerical risk analysis for full points : Provide an analysis of a company's risk tolerance and risk exposure. Include the impact this tolerance and exposure may have on potential outcomes. Be sure to include a numerical risk analysis for full points. The numerical portion can be as simpl..
What was his average swimming speed : What was his average swimming speed during the second half of the race if he tied the record, which was at an average speed of 2.05 m/s
Briefly explain the elaboration likelihood model : Describe briefly the elaboration likelihood model and what it is all about. Discuss how the central and peripheral routes to attitude change promote changes differently.
Strategies for not for profit organization : What are some strategies for not for profit organization? for instance, organization that helps refugees and newcomers that are new to the country?
The earliest start time for an activity : The seasonal factor for any period of a year measures how that period compares to the same period last year. The averaging method uses all the data points in the time-series. Time-series data may exhibit which of the following behaviors? The earliest..
What are shortfalls of current definition for liabilities : What are the shortfalls of the current definition for liabilities when applied to potentially negative environmental situations - How might this lead to profits being overstated?
What should the researchers experimental hypothesis be : Is a simple experiment appropriate to test this? What should the researcher's experimental hypothesis be? What should her null hypothesis be?

Reviews

Write a Review

Macroeconomics Questions & Answers

  Inflation targeting be a good policy

Why might it be difficult for the Fed to formally adopt inflation targeting?  Would inflation targeting be a good policy for the Fed in the present economic environment

  In using the taylor rule

In using the Taylor Rule as a guideline for monetary policy, what are the pros and cons of using forecasted values of inflation and output rather than observed values of these variables?

  Describe the present economic crisis situation in europe

Describe the present economic crisis situation in Europe.  Why has it been so difficult for the Europeans to find a solution to this problem?   Comment on what implications the crisis may have for the rest of the world if Europeans are not able to ag..

  Long-term federal government budget problems

Question:. Explain why there are long-term Federal government budget problems. Explain why the base-line forecast of the CBO is misleading.

  Derive and compare demand curve

Question based on Derive and compare demand curve,  Derive Ambrose's demand function for peanuts. How does it compare with Johnny's demand curve for peanuts?

  Problem based on utility function

Problem based on  Utility Function - Problem,  Answer and explain the following using a diagram which is completely labeled.

  Laffer curve : tax rate and tax revenue

Question based on Laffer Curve : Tax Rate and Tax Revenue,  Do raising tax rates necessarily raise tax revenue? What factors affect how tax revenue changes when tax rates change?

  Problem - income elasticity of demand

Problem - Income Elasticity of Demand,  Interpret the following Income Elasticities of Demand (YED) values for the following and state if the good is normal or inferior; YED= +0.5 and YED= -2.5

  Positive balance of payment

Question Positive Balance of Payment: "Things will look good for the US if we could just get to where we are consistently running a positive Balance of Payments."

  Effect of recession on the investment curve

Comment on the effect of a recession on the investment curve (only) and on the level of savings, investment, and the equilibrium real interest rate in the financial crisis that hits United States first starting in fall 2007.

  Affect of falling domestic investment on trade surplus and

How will a fall in domestic investment affect the trade surplus and net capital outflows in the domestic economy, the trade deficit and capital inflows in the rest of the world.

  Crises in the banking sector and bank run

Banking crises crisis decreases depositors' confidence in the banking system. What would be the effect of a rumor about a banking crisis on checkable deposits in such a country?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd