Briefly explain the downside of slashing the budgets

Assignment Help Marketing Management
Reference no: EM132504867

Question 1. In periods of downturns in the economy (like the recent recession), many companies greatly reduce their advertising and promotions budgets (think of the Nike article). However, this is not always the best strategy to pursue-think about this and briefly explain the downside of slashing these budgets.

Question 2. How budget allocations to various media are expected to change over the next few years. Why are some media likely to receive more monies while others stay the same or decline? How does this apply to the Nike article? How will they refocus their media attention if they reduce their budget?

Question 3. Different companies believe that various media are more important than others for their marketing purposes. Briefly discuss the various perspectives taken by these companies, and explain why everyone may not agree on the same level of importance for media.

Question 4. View the Dry Idea ad image in this folder as an example of an ad with a sales objective. Briefly discuss the specific types of objectives the marketer has for this ad.

Question 5. View the Chevy ad image in this folder as an example of an ad with a communications objective. Briefly discuss the specific types of objectives the marketer has for this ad.

Reference no: EM132504867

Questions Cloud

Provide a summary findings based on interview : Provide a summary of your findings based on your interview. Compare what you learned in the interview to what you expected to hear.
Compare and contrast cost push and demand pull inflation : Compare and contrast cost push and demand pull inflation
Determine the effect of the transactions : Determine the effect of each of the following transactions on the taxable business income. Joe has signed a contract to sell gadgets to the city
What important data are needed if maximum profit : What is the demand (Dˆ ) when total revenue is maximized? What important data are needed if maximum profit is desired?
Briefly explain the downside of slashing the budgets : Briefly discuss the various perspectives taken by these companies, and explain why everyone may not agree on the same level of importance for media.
What product or service are selling : What product or service are you selling? Who are you selling it to? That is, what firm, or type of firm would have a need for this product?
Record the transactions of the company : May 30 Sells all books purchased on May 2 (less those returned on May 5) for $3,200 on account. Record the transactions of the company
Describe the work culture at technico : What should Jane do? Why? What are the consequences of this decision and how will they be dealt with? How is it different from Jane's prior place of employment?
What sources of evidence were utilized to make the decision : Describe a clinical situation where you were concerned (e.g., a higher incidence of falls, infections, errors, etc.) and where decisions were made.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd