Briefly explain the consumer decision-making process

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Explain each more in detail (300 word each)

1. Attitudes are usually considered to lead to behavior. However, in some cases a behavior may change an attitude. Explain the theories behind this phenomenon.

2. Outline and briefly explain the consumer decision-making "process". What are “decision rules”? Name and describe the various types of rules. (provide brief examples for each type)

Reference no: EM131794388

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