Briefly explain the business that the company was in

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Reference no: EM1354624

Call to mind the current company you work for (or a company you worked for in the past). Briefly describe the business that the company is (was) in. Then, describe how it used marketing research. Was this an effective use of marketing research? Was the research question answered? Was the optimal marketing action taken?

If the company in question did not conduct marketing research, describe how it could have done so.

Reference no: EM1354624

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