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1-In a short essay, explain how and why marketers go beyond selling a product or service to create brand experiences.
2-Define marketing strategy. Discuss the steps in formulating marketing strategy
3-Briefly discuss how marketers measure return on marketing investment, explaining why this figure can be difficult to assess.
4-Describe some important strategies for a marketer of a high-involvement product
answer these Q in details at least one page each , from Kotler book principle of marketing
The business world today continues to become more globalized, and most managers will find themselves working with at least one team member from a different culture.
Show Boeing's response to the Airbus strategy at various points along the timeline presented in the case and how would you characterize Boeings response?
Assume that capacity and sales can be doubled to 4,800 units. Again, compute the new net income if facilities costing 500,000DM are added at 5-year life.
Explain What is a sentinel event in healthcare delivery and What actions must any accredited healthcare facility take when a sentinel event occurs? Provide some specific examples of sentinel events.
Explain Ethics & Employment Law, What are the ethical anxieties related to this situation? Have moral principles been violated? Has policy been impacted?
What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?
Can emotions be expressed appropriately via the written word and Or is face-to-face communication required for emotions to be adequately conveyed?
Given what you've learned from past leaders, your life purpose, and your core values, what are your beliefs about leading and motivating people?
Explain Why is a well-designed job structure important to an organization and Briefly describe a company's job structure.
Identify and explain the sources of differences in ethics between people, companies, and nations.
Explain What will that do to competitors in other countries and Should foreign companies do more uniting with U.S. companies themselves.
How might the U.S. government encourage stronger social support systems to provide for the aging population?
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