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Q1. A large hypermarket in India has hired you as a business consultant to study the decline in sales due to the COVID-19 pandemic. You are required to undertake research to investigate the reasons for declining sales. Write a research proposal highlighting the research problem, research process, research design, and research questions
Question 2. Briefly describe the differences between Exploratory research and Conclusive research. Describe the concept of dependent and independent variables with examples for the business research to be carried out in Q1
Question 3. Which data, primary or secondary, will be suitable for the research in Q1? Justify your answer as per the research objectives and the research design. Recommend a suitable sample design for the study in Q1
Question 4. Differentiate between nominal, ordinal, and ratio scales. Explain their possible application in studying variables relevant to the research problem at Q1. You may design a brief questionnaire to explain this
Question 5. Briefly explain Discriminant Analysis or Cluster Analysis. Explain their application in solving business problems.
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