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Case- America's Cuban Conundrum
1. Briefly explain the Cuban Liberty and Democratic Solidarity Act (Helms-Burton Act) and why it is important to international marketing. How did this impact American business?
2. Why did the E.U. take the case of the Helms-Burton Act to the World Trade Organization (WTO)? Was this issue relevant to the intended role of the WTO?
3. Discuss who benefits and who suffers from this specific embargo. Why is the embargo considered by some to be a "total failure"?
4. What factors have contributed to the continued sanctions over the past 50 years?
5. What businesses do you think will be most impacted if full diplomatic and trade relations are restored between Cuba and the U.S.?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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