Reference no: EM13670241 , Length: 1800 Words
1- The Perot Corporation believes that the mere fact that it is an American firm will give it an edge in NIE markets. Do you agree or not? Defend your answer.
2- One of the reasons for a deficient customer orientation is the decidedly centralized character of most firms'' global marketing efforts. Explain with examples.
3.- Briefly distinguish between "global" and "regional" products.
Why services are more difficult to standardize compared to products?
4- Explain the term "brand equity."
5.- Briefly describe the three approaches a global firm may employ to coordinate pricing in global markets. Which is MOST commonly used? Why?
6- Given the unique problems associated with global advertising, why would a firm desire to enter the global arena?
7- Explain what "corporate culture" is. Why does the culture of global firms tend to become ethnocentric?
Johansson, Johny K. (2008). Global Marketing: Foreign Entry, Local Marketing, and Global Management (5th edition). Boston: McGraw-Hill Irwin. ISBN: 978-007-338-1015
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What are four value dimensions developed by trompenaars
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: The Perot Corporation believes that the mere fact that it is an American firm will give it an edge in NIE markets. Do you agree or not? Defend your answer.
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