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Briefly discuss the types of information

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Reference no: EM132267411

Question: Make sure all essay questions you choose to answer are clearly identified, and all parts of the essay questions are answered.

Exams must be typed, using 12-point font, and single-spaced within questions, and double-spaced between questions. There is no suggested length for questions; but please remember business writing is clear, concise and logically connected.

Should you choose to use resources outside of your textbook or class discussion slides you will need a reference section at the end of your test.

Section 5 - Chapters 8 (Developing a Global Vision through Marketing Research

1. Your text states that international marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model. Now apply this to your chosen country . (Brazil )

Section 6 - Chapter 10 (Europe, Africa, and the Middle East)

1. Your text states that a successful economic union requires favorable economic, political, cultural, and geographic factors. Briefly describe these four factors. Why are they seen as important factors affecting the success of an economic union? Be specific.

Section 7 - Chapter 11 (The Asia Pacific Region)

1. What are BOPMs? According to C. K.Prahalad, why have they been ignored by international marketers? Be specific.

Information related to above question is enclosed below:

Attachment:- Globalmarketingsection5-7.rar

Reference no: EM132267411

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