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Briefly discuss the approaches to consumer behavior

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Reference no: EM13872928

Question 1. Managers are now applying a new screening criteria, sustainability, that reinforces the importance of meeting present needs without compromising the ability of future generations to meet their own needs.

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Question 2. The "continuum of environmental sensitivity" suggests that industrial products are more sensitive to the cultural environments in which they are placed than high-style consumer products.

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Question 3. Estimating what price consumers are willing to pay for a product and if the firm can make a profit selling at that price, is an example of a production activity.

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Question 4. The legal environment sets the maximum standards of ethical behavior in a society.

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Question 5. Nike moved beyond shoes and sportswear to offer its athletic target market a running watch, digital audio player, and even a portable heart-rate monitor. This is an example of a market development strategy.

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Question 6. A firm usually has different strategy possibilities that it can pursue, so it must use screening criteria to help eliminate those strategies not well-suited to the firm.

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Question 7. Because almost all of the world's population can read and write, international marketers have no problems in communicating with potential customers no matter where they live.

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Question 8. Unfavorable trends in the domestic marketing environment may make the international marketing environment very attractive.

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Question 9. Qualifying dimensions are those that actually affect the customer's purchase of a specific brand in a product-market.

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Question 10. A firm involved in international marketing should pay even more attention to segmenting than a firm that sells only in the United States.

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Answer the following essay questions. Be as thorough as possible. Remember that this is a graduate level course, and expectations are as such.

Question 1. Explain how a SWOT analysis can direct a company's R & D (research & development) efforts to create new products.

Question 2. Discuss the concept of segmentation within the context of the automotive industry in the US. That is, explain how segmentation is used by the automotive industry.

Question 3. Briefly discuss the 2 approaches to consumer behavior.

Reference no: EM13872928

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