Briefly discuss ethical issue associated with observation

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Reference no: EM131803266

Question: Observation:

1. Briefly discuss the role of observation as a marketing research method.

2. Choose one type of observation method and discuss that observation method in terms of what it entails, its advantages and disadvantages, as well as its uses. In your discussion, be sure to provide a specific example of an observation method.

3. Identify and briefly discuss one ethical issue associated with observation.

Conducting Marketing Experiments: 1. What is the difference between a dependent variable and an independent variable? Provide a specific example of a dependent variable and an independent variable.

2. What does it mean to confound an experiment? Provide a specific example of a confounded experiment.

Reference no: EM131803266

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