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Briefly describe the program

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Reference no: EM132621834

Loyalty Programs

Think about your favorite loyalty program.

Question 1: Briefly describe the program, what it does, and how it is used.

Question 2: What are its benefits to the customer and the marketer?

Question 3: How does the program entice the customer to keep using it?

Question 4: How does it impact the competitive landscape?

Reference no: EM132621834

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