Briefly describe the product then develop the segmentation

Assignment Help Marketing Management

Reference no: EM13394185

Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

a. The overall strategy

b. Characteristics of the target market

c. Why that target market is attractive

d. The positioning strategy

Provide justifications, in the form of research, for your decisions and include at least three references to credible sources outside of the course and its required readings/ media.

Your paper should be 2-3 pages in length, well written, and formatted according to the APA Style.

Reference no: EM13394185

Questions Cloud

Assume that you are an executive for xyz inc a high-end : imagine that you are an executive for xyz inc. a high-end retail chain that sells luxury watches jewelry and hand bags.

Drywall systems inc is presently in discussions with its : drywall systems inc. is presently in discussions with its investment bankers regarding the issuance of new bonds. the

Examine major short-run and long-run production and cost : analyze the major short-run and long-run production and cost functions implied by this new cost data for the frozen

Describe the mechanism and methodology used to ensure that : after reading your report as well as comments by others on the teams the genesis team began to understand the

Briefly describe the product then develop the segmentation : put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. briefly

Explain the difference between a closed-fact and open-fact : 1. explain the difference between a closed-fact and open-fact situation.2. describe the format of a client memo.3.

In doing so develop a plan which integrates project : length of paper. three pages and apa format. it must be done on a mba level.instruction1 identify an important

Hoyt inc has estimated current year sales in millions for : hoyt inc. has estimated current year sales in millions for the next four quarters.quarter 1 - 240 quarter 2 - 250

What kinds of companies attract this level of negativity : if a new wal-mart opens in your neighborhood and you decide to boycott the store are you a stakeholder in that

User Account

All Pages