Briefly describe the industry market for your organisation

Assignment Help Marketing Management

Reference no: EM131602202 , Length: word count:2500

Markets, marketing mix, segments and marketing strategies Assignment

Task

In a marketing audit you need to consider and evaluate the opportunities and threats, the marketing mix, organisation's segments and the consumer decision-making process for their primary target market. Using Under Armour website, as a case study, and incorporating theoretical concepts into your discussion from chapters 1, 2, 4, 5 and 6 of the Pride, et al. (2015), and with the use of other theoretical sources and secondary research, please discuss the following:

1. Briefly describe the industry market for your organisation and applying the PESTLE macro model, evaluate current opportunities and threats facing Under Armour.

2. Discuss marketing orientation concepts (i.e. the marketing concept, the selling concept or production concepts). Explain with examples which concept Under Armour follows.

3. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of Under Armour's product offerings. As part of your application be sure to explain and evaluate all of the 8 Ps'of marketing (product, price, place, promotion, people, processes and physical evidence).

4. Using secondary sources regarding consumers' retail shopping behaviour, identify the major market segments for Under Armour, and outline and evaluate your primary and secondary target markets.

5. Given your research for question 3 and 4, discuss the elements of marketing mix and the target market of Under Armour which should provide you with enough evidence of how Under Armour position itself in the market, use your understanding and provide recommendations for Under Armour (not more than eight recommendations). Your recommendations should focus on each of the 8Ps' and illustrate how contemporary issues may impact on Under Armour and its marketing strategy.

For example, for this report, contemporary issues may include, but are not limited to, Corporate Social responsibility (CSR), social media interactions, advances in technology, ethical concerns, environmental concerns and globalisations etc.

Rationale - This assessment assesses the following learning outcomes:

be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;
be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation's approach to STP.

Reference no: EM131602202

Questions Cloud

It audit profession continues to grow : Discuss educational opportunities for those just entering the profession or those looking for growth.

Explain various instruments of monetary policy : What is Monetary Policy? Explain various instruments of Monetary Policy. Explain the (3 ways) of trade restriction, a government can follow in order to control.

What would push you to political violence and why : In my terrorism class my professor wants to know what would push you to political violence

Find a particle distance in micrometers : At time t in seconds, a particle's distance s(t), in micrometers (µm), from a point is given by s(t) = et - 1.

Briefly describe the industry market for your organisation : MKT501 201730 Markets, marketing mix, segments and marketing strategies Assignment. Briefly describe the industry market for your organisation

Define frictional unemployment & structural unemployment : Define Frictional unemployment & Structural unemployment. What must the Central Bank do if it wishes tokeep constant?

Discuss virus and malicious code : From the first e-Activity, explain the key differences between viruses and other malicious codes

Discuss the concept of leadership : Discuss the concept of leadership and the importance of leadership, and explain why you selected the style you chose for your leader.

Discuss the trigonometric capabilities : We note that a function can be written as a polynomial in sin x (or cos x) if it is of the form p(sin x) (or p(cos x)) for some polynomial p(x).

Reviews

len1602202

8/16/2017 3:47:54 AM

Australian student, total 2500 words, Please do it 100% as best as possible mate because it is my additional exam if I fail ,I need to pay like 3000 $ please give to best experts. Free of grammatical errors Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained and insightful links made. Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions.

len1602202

8/16/2017 3:47:48 AM

Case study described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions and recommendations were highly relevant , realistic and supported with explicit connections to theoretical arguments. Both the in text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected.

Write a Review

Required(*) Message

Marketing Management Questions & Answers

Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .

Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

Report on digital marketing strategy for a website

Promotion strategies of the one's own developed website

Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages