Reference no: EM131348571 , Length: word count:2500
Markets Segments and Decision Making Assignment
Task
The next stage of the marketing audit is for you to consider the market for your organisation and evaluate the opportunities and threats that exist for your chosen organisation.
NB: if you have a number of markets it is a good idea to focus on just one.
Incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 (expanded in Interact 2 and Adobe Meetings) of the text, and with the use of other theoretical sources and secondary research, please discuss the following:
1. Briefly describe the industry market for your organisation and evaluate current trends in:
a. Growth
b. Profitability
c. Macro environment (PESTLE factor). Please place PESTLE in an appendix, it will not count as part of your word count.
2. Describe the nature of competition in your industry. Explain and analyse your organisation's place in the market by comparing and contrasting its strengths and weaknesses to your main competitor.
3. Outline and examine the major market segments for your organisation and identify your primary and secondary target markets
4. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making.
5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place.
More information on how to complete this assessment will be provided on Interact 2
Rationale
The aim of this assessment is to develop your understanding of marketing auditing and for you to consider the marketing and evaluate opportunities and threats. This assessment assesses the following learning outcomes:
- be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;
- be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation's approach to STP.
Attachment:- Assignment.rar
Influence the demand for product
: Pick a product or service you use in your everyday life and describe the market for this product. For this paper we will use the UBER driving service. Please make sure to address the following questions: 1. What factors influence the demand for ..
|
Plot the rankine cycle thermal efficiency
: Plot the Rankine cycle thermal efficiency vs. boiler pressure over the boiler pressure range from 1.00 to 20.0 MPa. Ignore the power required by the boiler feed pump.
|
Determine mass flow rate of steam extracted from turbine
: Determine the mass flow rate of steam extracted from the turbine.- The system's isentropic Rankine cycle thermal efficiency.
|
Proposed merger between two of the largest distillers
: Suppose the European Union (EU) is investigating a proposed merger between two of the largest distillers of premium Scotch liquor. Based on some economists' definition of the relevant market, the two firms proposing to merge enjoyed a combined mar..
|
Briefly describe the industry market for your organisation
: Briefly describe the industry market for your organisation and evaluate current trends in: Growth and Profitability. Macro environment (PESTLE factor). Please place PESTLE in an appendix, it will not count as part of your word count
|
Appropriate to determine the return on a stock
: A researcher has determined that a two-factor model is appropriate to determine the return on a stock. The factors are the percentage change in GNP and an interest rate. If the expected rate of return on the stock is 13 percent, what is the revised e..
|
Specialize in the production of the good
: Nettie can produce either 8 cupcakes or 4 hamburgers. Becky can produce either 4 cupcakes or 8 hamburgers. Suppose that Nettie and Becky each specialize in the production of the good for which they have a comparative advantage and decide to trade...
|
Determine the percent mass flow of steam
: Determine the percent mass flow of steam extracted from the turbine.- The turbine power output per unit mass flow of steam.
|
Requires company to make monthly interest-only payments
: A company borrows $81000 at 12% simple interest from State Bank to purchase equipment. State Bank requires the company to make monthly interest-only payments and pay the full $81000 at the end of 5 years. State the monthly interest payment to State B..
|