Reference no: EM131032793 , Length: word count:2500
Task
The next stage of the marketing audit is for you to consider the market for your organisation and evaluate the opportunities and threats that exist for your chosen organisation. NB: if you have a number of markets it is a good idea to focus on just one.
Incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 (are these in relation to the new or the old version of the book) of the text, and with the use of other theoretical sources and secondary research, please discuss the following:
1. Briefly describe the industry market for your organisation and evaluate current trends in:
a. Growth
b. Profitability
c. Macro environment ( PESTLE factor)
2. Outline and examine the major market segments for your organisation and identify your primary, and secondary target markets
3. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making .
4. Describe the nature of competition in your industry. Explain and analyse your organisation's place in the market by comparing and contrasting its strengths and weaknesses to your main competitor.
5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place.
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Analysis of risks involved in the project
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What is the nature of trans-saharan trade
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Briefly describe the industry market for your organisation
: Briefly describe the industry market for your organisation and evaluate current trends in: Growth and Profitability
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Organisation which would benefit from the application
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What were the physical and intellectual feature of societies
: What were the physical, social, and intellectual features of early societies in the Americas? What were the sources of strength, prosperity, and problems for the Incas in creating their enormous empire?
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Write about narrative of the life of frederick douglass
: A dominant theme in Narrative Of The Life of Frederick Douglass (1845) is AFFECTATION-that is, the ways in which slaves and slaveowners are negatively affected by the system of slavery.
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What characteristics might you expect to see in the company
: Based on its business context and strategic differentiator, what characteristics might you expect to see in the company's products and service? Translate these characteristics into recruitment and selection criteria
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