Briefly describe the consumer-driven approach

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Reference no: EM132226342

1. Briefly describe the consumer-driven approach and explain the role that spending accounts or arrangements play in this approach.

2. Consider product, pricing, promotional, distribution and service variations, and evaluate these against marketing objectives, target market characteristics and desired positioning.

(simple and original answer please)

3. How do you ensure the marketing mix decisions meets organisational, strategic and operational marketing objectives?

(simple and original answer please)

Reference no: EM132226342

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