Reference no: EM133492349
Assignment I: Business Management
Assume that you are a sales consultant for a local product or service. Prepare an analysis for the company and address the following:
Question A. Provide a brief background of the company and mention the major markets.
Question B. What are the striking benefits, as mentioned in the study for marketing these products or services to consumers?
Question C. Briefly describe the company's marketing strategy model.
Question D. What other product-pricing strategies, if any, would you recommend to maximize profit in the short and long-term?
Assignment II
The responsibilities of product marketing manager include communicating a product's value to the market. Product marketing managers create marketing materials for communicating product features, in addition to developing marketing tools and campaigns for attracting and keeping new and existing customers. A marketing manager is involved in long-term sale of a product through effective advertising.
With this in mind, pick any product of your choice and write a reflection on effective advertisement for the product and address the following questions
Question A. In the short-term, how does a marketing manager encourage growth through sales promotions of the product?
Question B. What are the similarities and differences between advertising and sales promotions for the product?
Question C. What benefits and challenges are associated with each?