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Briefly describe the company and the types of products

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Reference no: EM133388628

Question: Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. You will write an article review that address the following points and questions:

  1. Briefly describe the company and the types of products it markets.
  2. Explain direct marketing and why companies use the strategy for advertising their products.
  3. Examine two types of unethical pricing practices. Is the company you researched guilty of unethical pricing?
  4. Determine how the article contributes to knowledge regarding targeted marketing ethics.
  5. Discuss whether the topic in the article could be valuable in your personal and/or professional life.

The article review must include at least two double-spaced pages, not counting the title and reference pages. You are required to use at least one outside source. Adhere to APA Style when constructing this assignment, including in-text citations, introduction, and references for all sources that are used. Please note that no abstract is needed.

Reference no: EM133388628

Questions Cloud

Include which entry modes are optimal and why : develop an argument as to why entry into country 1 makes more sense than country 2; then reverse the argument by arguing the opposite.
What you learned after conducting the research : why you found the topic to be difficult, and what you learned after conducting the research. Intangible Assets
How would they potentially align their procurement : how would they potentially align their procurement strategies to also match this business strategy? What are some things that might be important to this company
What are some of the main points of the code of ethics : What are some of the main points of the code of ethics and What is particularly striking, or what stands out about the code of ethics
Briefly describe the company and the types of products : Briefly describe the company and the types of products it markets. Explain direct marketing and why companies use the strategy for advertising their products
How does a particular product life cycle affect this price : Describe the price setting process, in the context of pricing strategy, inclusive of the balance among costs, end user or customer value and competition.
How you viewed the news presentation : How you viewed the news presentation, and sum up what you saw, and then you need to write how the different news media compared and contrasted
Legislation in areas of pay and working time : This response must cover legislation in the areas of pay and working time and the impact they have on reward strategies and practice.
Research on people perceptions of deterrent : Explain which of the assumptions of deterrence are and are not being met according to research on people's perceptions of a deterrent.

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