Reference no: EM133244523
Assignment - Please answer the following questions based on the article "Examining and Predicting College Students' Reading Intentions and Behaviors: An Application of the Theory of Reasoned Action"
1. Briefly describe the characteristics of the participants.
2. What was the overall purpose of the study (what did the researches want to address)?
3. Give a brief description of the instruments used to assess the students' intention to read for pleasure and leisure.
4. How was subjective norm measured?
5. What were the two questions asked that measured the actual 'behavior'?
6. What percentage of the students actually read at least one book for pleasure or leisure during the previous semester?
7. According to the results of the study, were males or females more likely to intend to read during spring break? What about during the current semester?
8. According to the results of the study, which three outcome beliefs were the most significant contributors toward the students' attitudes?
9. According to the study results, which construct of the Theory of Reasoned Action made the most substantial contribution to the predictions of the students' intentions?
10. What is one limitation of the study?