Briefly describe the business

Assignment Help Marketing Management

Reference no: EM132860547

Part (1)

Based on the assigned readings, generate an essay as a group.

Introduction: (1 page only)
Briefly describe the business (nature of business, scope of business, core values, geographic spread)

Discussion
You can refer to the company's advertisements, web-site, social-media channels/pages in order to ground your understanding of the company's market approach inside UAE only.
• Describe the business marketing offer [product lines]
• Choose the camel beverage Product lineand define targeted segments (profiled), positioning against main competitors (mapping).
• Describe Pricing, Distribution (direct/indirect) approaches employed and Promotion tools used.
• What proposed extension can be suggested to the beverage line (current menu includes Camel-Chino, latte, tea latte, Camel milk gelato, and yogurt). Consider the line extension strategy. Accordingly, the other marketing mix element (price, place, and promotion) approaches for the proposed extensions as means to grow the business.

Conclusion (1-2 pages max)
Cafe2go is currently operating in Dubai, why, in your opinion, the owner considered going global with the brand instead of expanding into other Emirates? Support your opinion from literature. (feel free to use personal connections to solicit owner perspective)

Part (2) Power point presentation.

Paper: Understanding brands, brandingand brand equity by Kevin Lane Keller

Reference no: EM132860547

Questions Cloud

About how employees low job motivation : Management has reviewed your work from two weeks ago about how the employees' low job motivation may affect the company internally

Population-based interventions : The purpose of this assignment is to develop an evaluation plan for your evidence-based intervention in order to reflect on its effectiveness.

Processor only supports integer arithmetic : The processor only supports integer arithmetic. If the angle degree to be increased is not an integer, what can you do to get around this issue?

Sampling structures : Probability and nonprobability are the two general categories of sampling. Probability sampling uses random selection, whereas nonprobability sampling does not.

Briefly describe the business : Describe the business marketing offer - What proposed extension can be suggested to the beverage line (current menu includes Camel-Chino, latte, tea latte)

Understanding of racial and ethnic inequality : Edward Said (Pronounced Say-eed) has made a significant contribution to the academia and the understanding of Racial and Ethnic Inequality

Summarize information from your learner : Summarize the information from your learner and task analyses that outlines the knowledge, skills (behaviors),

Concepts of habitus and cultural capital : Describe Bourdieu's concepts of "habitus" and "cultural capital." Illustrate with an example.

Advance health and human rights and reduce disparities : The nurse's contribution to the profession through research. Nurse's obligation to advance health and human rights and reduce disparities.

User Account

All Pages