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Case Assignment: Look at the two branding cases: Philips and Apple, as well as the brand personality article. Supplemented with any other articles relevant to these two brands, address the following issues:
Briefly describe the branding and positioning strategies of Apple and Philips. Do they build brand loyalty? If so, what emotions are involved?
How would you describe the brand personalities of Apple and Philips? Explain why you believe the personality represents each brand.
What are the similarities between the two branding efforts? What are the differences?
If you are a brand manager, what can you learn from these two cases?
you are the chief marketing consultant for your companyrsquos brand. your goal is to help the company create an updated
Explain Global and Domestic Market Decisions and Discuss the high-level domestic and global environmental factors that may impact Pepsi's marketing decisions
there are many opportunities within the field of marketing that you might consider as a career. research using the
you are contemplating investing in very vegetarian or possibly purchasing the company outright. based on this
Learning Organizations
Donnie works for marketing department of the cable TV network Lasso, a country channel whose main programming is rodeo. Recently, the marketing department has conducted research using the Hierarchy of Effects model which shows that the objectiv..
you are the chief human resource officer chro at your organization. as the chro one of your primary roles is to be the
assignment understanding the concepts due week 8 and worth 300 points write a 4-5 page paper in which you imagine you
What is one of the hottest marketing strategies for ensuring success in the highly competitive grocery industry and what does San Antonio-based H.E.B. call its approach to lifestyle marketing in the grocery industry?
select a company with whose headquarters are located in the state in which you live. use the internet to research the
it is important to have a thorough understanding of the meaning of marketing and its history. this foundation is
you want to introduce a new product. you already have a successful brand in a different product category than the new
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