Briefly describe some of the ways that conjoint analysis

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Reference no: EM133529334

Question: Briefly describe some of the ways that conjoint analysis can be used by marketing researchers.

Design your own conjoint study

Pick a product/service and provide brief background information (i.e., what is the product?, what does it do?, etc.).

Outline the high-level goal(s) of the study (i.e., what question(s) do you hope to answer?)

List the attributes and levels that will be included in the study (Note: Keep it relatively simple, no more than 3x3 is needed here.)

Provide a sample of what types of questions you might ask in your study. (i.e., Also, keep it simple. Just want to see what a couple of questions in the survey might look like.)

Reference no: EM133529334

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