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Question: Briefly describe some of the ways that conjoint analysis can be used by marketing researchers.
Design your own conjoint study
Pick a product/service and provide brief background information (i.e., what is the product?, what does it do?, etc.).
Outline the high-level goal(s) of the study (i.e., what question(s) do you hope to answer?)
List the attributes and levels that will be included in the study (Note: Keep it relatively simple, no more than 3x3 is needed here.)
Provide a sample of what types of questions you might ask in your study. (i.e., Also, keep it simple. Just want to see what a couple of questions in the survey might look like.)
what the incorrect action was that resulted in a violation of the supplemental standards.What decision or action could have been done different.
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