Reference no: EM133149709

BSBMKG439 Develop and apply knowledge of communications industry

Assessment 1 - Short Answer Questions

Question 1

Answer the questions that follow about employment in the communications industry.

a. Identify at least three employment opportunities currently available in the communications industry.
b. Access the Fair Work Act 2009 from the link below:
Fair Work Act 2009
Outline at least three employment obligations from the Fair Work Act that organisations in the communications industry must follow.

Question 2

You are a marketing officer for Bounce Fitness, a premier provider of fitness in Australia. Access Bounce Fitness' Corporate Marketing Plan to assist you with answering the questions below about Bounce Fitness' operating environment:

Bounce Fitness Corporate Marketing Plan

a. Outline all of the following information about the clients of Bounce Fitness:
• Geographic factors
• Demographic factors
• Behavioural factors

b. Identify the three main competitors for Bounce Fitness.
c. Outline all demographic changes affecting Bounce Fitness.
d. Identify the three market needs that Bounce Fitness is aiming to address.
e. Identify the two significant market trends in the fitness industry in the last five years.

Question 3

Access Bounce Fitness' Marketing Policies and Procedures from the link below:
Marketing Policies and Procedures
Answer the questions below about Bounce Fitness' marketing structure.

a. Outline all individuals involved in the development and approval of marketing materials.
b. Outline the procedures for developing marketing materials.

Question 4

Access Bounce Fitness' Business Plan from the link below:
Bounce Business Plan

Answer the questions below about Bounce Fitness' business plan.

a. Briefly describe Bounce Fitness' strategy for advertising in lifestyle magazines.
b. Outline the financial goals of each Bounce Fitness centre for the coming year.

Question 5

Identify at least two of each of the following:
• Current digital communications technologies
Technologies refer to software and programs that allow for communication to occur between individuals or groups.
• Current digital communications platforms
Platforms refer to digital spaces and applications that allow individuals and groups to conduct communication using established technology.
• Current digital communications devices
Devices refer to hardware or equipment that allow for access to digital communications platforms to conduct communication.
a. Digital Communications Technologies
b. Digital Communications Platforms
c. Digital Communications Devices

Question 6

Answer the questions that follow about marketing communications.

a. Identify the three guiding principles of marketing communications.
b. Identify at least two best practices in marketing communications.

Question 7

Complete the table. For each media strategy outlined below, identify at least one:
• Principle for using the strategy
• Best practice for using the strategy

Media Strategy
a. Using chatbots for routine communications
b. Facilitating cross- channel marketing for promotion and communication

Assessment 2 - Workplace Project Assessment

Project Overview

This workplace project assessment requires you to research and report on the communications industry.
This assessment is divided into five tasks:
• Task 1: Research the Communications Industry
• Task 2: Identify Communications Industry Report Requirements
• Task 3: Communications Industry Report
• Task 4: Seek Feedback on Communications Industry Report
• Task 5: Conduct Ongoing Monitoring of Communications Industry

This project requires you to complete the assessment tasks in a real workplace, or in an environment with conditions similar to that of a workplace.

Each task comes with a set of instructions. You are to follow and perform these instructions while being observed by the assessor and/or submit any required documentation as evidence of task completion.

Before starting this assessment, your assessor will discuss with you these tasks, including instructions, resources, and guidance for satisfactorily completing them.

You are required to:
• Complete the tasks within the time allowed, as scheduled in-class roll.
• Research and analyse information on the communications industry.
• Prepare a communications industry report according to requirements and organisational policies and procedures.
• Share the communications industry report and seek feedback from at least two relevant personnel
• Conduct ongoing monitoring of the communications industry.

Task 1: Research the Communications Industry

This task will require you to conduct research on the communications industry. Results of your research will be used to develop the communications industry report in Workplace Project Task 3.
Use the Research Report template provided at the Bounce Fitness site. To complete this task, you must:
• Identify and access at least three sources with information on the communications industry.
At least two of the sources identified must be sources from outside your workplace/organisation.
Sources of information can include:
o Online marketing articles
o Industry-specific sources (e.g., industry associations)
o Digital databases and academic publications
o Internal and external specialists
o Workplace documentation (e.g., manuals and policies and procedures)
• Research information on each of the following:
o Structure of the communications industry
o At least two sectors in the communications industry
o At least two associations relevant to the communications industry
o At least two networks relevant to the communications industry
o Societal role of the communications industry
o At least two key stakeholders in the communications industry
o At least two new communications technologies and their impact on the industry
o At least two alternative communications technologies and their impact on the industry
o At least two trends currently affecting the communications industry
o At least two issues currently affecting the communications industry
• Document outcomes of your research into a research report Research report must use:
o Suitable format and grammatical structures
o Clear and logical language suitable to its audience and purpose
Submit the completed research report to your assessor. Include any supplementary documents/sources used to create the research report, such as the sources of information on the communications industry accessed in this task.

Task 2: Identify Communications Industry Report Requirements

This task will require you to consult with at least two relevant personnel to identify requirements that must be addressed by the communications industry report to be developed in Workplace Project Task 3.
Relevant personnel refer to individuals or groups who have relevant information on the communications industry and must be informed about the results of the learner's research.
To complete this task, you must:
• Consult with at least two relevant personnel to identify the following information:
o At least one objective of the communications industry report
o Required structure for the communications industry report
o At least two resources required to complete the communications industry report
o Other requirements of the communications industry report
• Encourage positive relationships and maintain open communication with relevant personnel
Submit evidence of consultation with at least two relevant personnel on the requirements of the communications industry report.
Evidence must be at least one of the following:
• Email correspondence
• Meeting minutes
• Video recording of the meeting conducted with the stakeholders
When using this as evidence, ensure to inform the relevant personnel of the purpose of the recording before doing so.

Task 3: Communications Industry Report

ASSESSMENT INSTRUCTIONS
This task will require you to develop a communications industry report, which includes information researched and analysed in Workplace Project Task 1.
Use Communications Industry Report template provided at the Bounce Fitness site. To complete this task, you must:
• Review the following information:
o Result of research and analysis recorded in the research report completed in Workplace Project Task 1
o Requirements for developing the communications industry report identified during consultation with relevant personnel in Workplace Project Task 2
o Workplace documentation with information on the following:
• Applicable organisational policies and procedures for using research to create the communications industry report Organisational policies and procedures must relate to at least one of the following:
- Branding
- Social media
- Templates
• Procedures for the ongoing monitoring of the communications industry
o Legislation and regulations relevant to the communications industry applicable to your workplace/organisation

• Develop the communications industry report The communications industry report must:
o Include organised information from the research report completed in
Workplace Project Task 1

This involves presenting information in the communications industry report based on relevance and importance.
o Include criteria for assessing the communications industry report
o Outlines procedures for the ongoing monitoring of the communications industry
o Uses suitable format and grammatical structures to create a cohesive document
o Uses clear, logical language suitable to the audience and purpose

Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Communications Industry Report template provided at the Bounce Fitness site.
Submit the completed communications industry report. Include any supplementary documents/sources used to create the communications industry report, such as:
• Workplace documentation with applicable organisational policies and procedures for using research to create the communications industry report and the ongoing monitoring of the communications industry
• Sources of information on applicable legislative and regulatory responsibilities applicable to reporting on research into the communications industry

Task 4: Seek Feedback on Communications Industry Report
This task will require you to seek and incorporate feedback on the communications industry report developed in Workplace Project Task 3 from at least two relevant personnel.
Relevant personnel refer to
To complete this task, you must:
• Review the communications industry report developed in Workplace Project Task 3.
• Share the communications industry report to at least two relevant personnel.
• Seek feedback on the communications industry report from at least two relevant personnel.
Feedback must include at least one recommended change to the communications industry report.
• Encourage positive relationships and maintain open communication with relevant personnel
• Update the communications industry report based on feedback gathered from at least two relevant personnel.
Submit the amended communications industry report to your assessor.
You must also submit evidence of seeking feedback from at least two relevant personnel. Evidence must be at least one of the following:
• Email correspondence
• Meeting minutes
• Video recording of the meeting conducted with the stakeholders
When using this as evidence, ensure to inform relevant personnel of the purpose of the recording before doing so.

Task 5: Conduct Ongoing Monitoring of Communications Industry
This task will require you to conduct ongoing monitoring of the communications industry and update information in the communications industry report amended in Workplace Project Task 4.
To complete this task, you must:
• Implement procedures for the ongoing monitoring of the communications industry outlined in the communications industry report
This must correspond to the procedures outlined in the amended communications industry report from Workplace Project Task 4.
• Update information in the communications industry report based on the results of your monitoring.
Submit the updated communications industry report to your assessor.
You must also submit evidence of your ongoing monitoring of the communications industry.
Evidence can include:
• Monitoring sheet
• Progress report
• Research report

Attachment:- Develop and apply knowledge of communications industry.rar