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Briefly analyse the external and internal environments

Assignment Help Marketing Management
Reference no: EM131293520 , Length:

Assessment Task : Marketing Report

Learning outcomes:

1 Research and evaluate an existing business; define its internal and external environments and identify a strategy to best align the business's internal capabilities with its external opportunities.

2 Research, define and argue a business case to justify a new product.

3 Communicate effectively through structured written argument in a professional report format.

4 Search for, locate and evaluate discipline specific informationPurpose and aims:

This assessment is designed to apply the knowledge and skills developed by the students to evaluating the external and internal environment in which new product is to be realised and defining strategies appropriate to its realisation. The business concept relates to a new product relevant to the company which forms the overarching focus of the learning activities of this section of the subject. In this assignment, the student is expected to analyse the external and internal environments (SWOT), identify a relevant strategy (5-0, W-0 etc.), identify and describe a target market, and develop a suitable new product for the company to introduce for this target market.

LIST OF COMPANIES-Students may choose companies beyond this list, pending your Lectures approval.

Collins Foods Group (KFC and Sizzler)
Competitive Foods Australia (has KFC in WA and NT, Hungry Jacks- nationwide)
Domino's Pizza Enterprises
Quick Service Restaurants (Red Rooster, Chicken Treat, Oporto)
Retail Food Group Crust Pizza, Donut King, Brumby's, Michel's Patisserie etc
Retail Zoo Salsa's and Boost Juice
Subway Systems Australia
Yuml Restaurants Australia (KFC and Pizza Hut)

Select a company- Students may choose from the list provided, alternatively the student can select a company of their choice. This choice must be approved by your lecturer ensuring the selected company has an industry report and a company report ,these reports are available through IBIS world and the corporate websites.

2nd Step:
Conduct a SWOT analysis- Once the company is selected a SWOT must be performed to determine what oppoturinity are available to the firm and what weakness can be converted into strengths, based on the result a product can be recommended if no weaknesses or oppoturinity are found move on to another company.

3rd Step:
Finalising your product- the new product must be a new addition to the company not necessarily to the industry for example a vegetarian burger for McDonalds is not a new product for the company but merely an improvement on an existing product line hence will not be accepted as a viable recommendation.

The new product should be created by analysing what the company doesn't have(opportunities) and what the market demands are -This is the most important part of the assessment, critical thinking is highly recommended.

Once the above steps are completed the students can start with the template provided above. (page 2)

Activity Ask yourself some questions

Evaluate the external Being aware of the internal & external environment will help you and internal environment in which the business concept (or new product) is to be realised to focus your product on what is needed.

Define strategies appropriate to its realisation. The business concept relates to a new product relevant to the case which forms the overarching focus of the learning activities of this section of the subject.

What do you need to do to produce the product?

Briefly analyse the external and internal environments (SWOT)realisation. The business concept relates to a new product relevant to the case which forms the overarching focus of the learning activities of this section of the subject.

Brainstorm all the factors that might help or harm your product

Briefly analyse the external and internal environments (SWOT) Brainstorm all the factors that might help or harm your product

Identify a relevant strength, opportunity Think about not just your product, but the market into which it will go. What does the market want or need?

Identify and describe a target market How detailed is your description? The more closely you can identify your target consumer/s, the better

Develop a suitable new product for the company to introduce for this target market. Brainstorm possibilities for a new product. Then combine all the above elements to clearly define the product

Attachment:- Template.rar

Verified Expert

The present solution is based on SWOT analysis of Domino's Pizza Australia. The discussion include analysis of SWOT point and their explanation. In addition to this, the solution also include recommendation based on the above points. The solution is prepared in Microsoft Word with more than 1800 words.

Reference no: EM131293520

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Reviews

inf1293520

11/30/2016 8:02:34 AM

Hi, Thank you so much, this has helped me out a great deal! I adored your written work style and wish I could perfectly fine. I additionally concurred with Dew's contention so I didn't think it was at all one-sided. I will request you again on the off chance that I get into a predicament like this! I will definitely ask for you again for sure... Thanks!!!

inf1293520

11/30/2016 8:01:16 AM

indicate whether the company can be other than food chains- proposing to select a company from FMCG and will be selecting a product not yet released by the company to the market.

len1293520

11/28/2016 7:34:17 AM

Each student will be expected to choose a company from the list of companies provided (see table below choices are not limited to the list provided). Each student is then required to conduct a SWOT analysis, identifying the internal strengths and weaknesses and external opportunities and threats of the company. The goal of a SWOT analysis is to identify the critical factors that may affect your proposed business concept (or new product) and then build on your strengths to reduce your weaknesses, exploit opportunities and avoid potential threats. Students are also expected Identify and describe using segmenting variables, one target market being served by your company.

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