Brief technical description of the product or service

Assignment Help Marketing Management

Reference no: EM131902442

Question: You chose a mock business or organization to focus your work on throughout the course. You also created a Reader Analysis Chart which helped you to identify the needs, values, and attitudes of potential stakeholders in your project.

Every business or organization offers a product or service. This week, you are tasked with introducing your business or organization and the product(s) or service(s) it offers.

To do this, you will need to craft two separate Letters of Introduction, one to a reader who will be in direct contact with your business or organization (primary readers), and another to the members of a local community organization (secondary readers).

In each letter, include a brief technical description of the product or service your business or organization provides, define the targeted users of this product or service, and demonstrate how this product or service might benefit the reader (letter one) and the community (letter two).

For the sake of this assignment, you should use the Letter Format in our textbook. Additionally, each of your two Letters of Introduction should be 250-500 words in length (total 500-1000 words), and should directly target the group for which it is intended based on the details from your Reader Analysis Report from week one.

Reference no: EM131902442

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