Brief overview of the organization including its business

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Reference no: EM132307790

Select an organizationof your choice. Carry out a research on the following aspects and present it in the form of a Report.

1. Give a brief overview of the organization including its business, location and history.

2. Evaluate the company’s mission statement to see if it addresses the essential components.

3. Analyse the business-level strategy of the company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis. Conduct a PESTLE (Political, Economic, Social, Technological, Legal, Environment) Analysis and determine the impact of each sector on the competitive position of the organization.

4. The underpinnings of strategic management hinge on managers gaining an understanding of competitors, markets, prices, suppliers, distributors, governments, creditors, shareholders, and customers and culture worldwide. Analyse the manner in which the strategies of the company’s business leaders have adapted to any of the above aspects in order to facilitate effective operations within global markets.

5. Assume that strategic evaluation of the organization reveals that the organization is in need of organizational change and must alter existing strategies. Recommend any one appropriate (intensive, integration, diversification or defensive)new business strategy for the company that may improve competitive advantage for the organization. Provide a detailed rationale for this strategy.

6. Discuss the initiatives of the organization towards managing and emphasizing ethical behaviour at workplace. Elucidate the social responsibility initiatives of the organization.

7. Provide a conclusion at the end of the report.

Reference no: EM132307790

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