Reference no: EM133104201

Brief Integrated Case 2.1, Coca-Cola in India

1. What aspects of U.S. culture and Indian culture my have been caused of Coke's difficulties in India.

2. How might Coca-Cola have responded differently when the situation first occurred, especially in teams of responding to negative perceptions among Indians of Coke and MNCs?

3. If Coca-Cola wants to obtain more of Indian's drink market, what changes does it need to make? 

4. How might companies like Coca-Cola and PepsiCo demonstrate their commitment and respiting the culture and natural environments of those societies.

Reference:

Luthans, F, and Doh, J. P. (2015). International management: Culture, strategy, and behavior (9th ed.). Boston: McGraw-Hill Irwin. ISBN 978-0-07-7862442