Reference no: EM132311652 , Length: word count:2500

Strategic Management in Tourism and Hospitality Assignment - Report

Assessment instructions - For a Tourism and Hospitality organisation of your choice research and analyse the existing strategy of that business.

Chosen organization is Sydney Harbour Marriott Hotel at Circular Quay.

You have recently been appointed as the CEO of your chosen organisation, apply your critical thinking skills to develop strategic recommendations for the development of the business over the next 12 months. To submit a definitive and complete Report for the organisation chosen, you will need to consider at least the following -

• A brief history of the organisation and its strategic development.
• The internal and external environments of the organisation.
• The development of strategy at a business, functional and corporate level.
• Competitive advantage and sustainability.
• The impacts of mergers and acquisitions, international strategy and alliances.
• Strategic implementation and the importance of leadership and entrepreneurship.
• Organisational structure, controls and corporate governance.

The Report may address other relevant considerations and must include evidence of research to substantiate your conclusions and recommendations.

Format / Layout of Assessment Report -

Table of Contents

Synopsis / Executive Summary

Introduction

Findings

Conclusion

Recommendations

Reference List

Appendices