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Case Study: Find an article that you are interested in that was written in the last 2 years. Read the article and think about a company or brand (that sells a product or service - not a non-profit or political campaign) that could use some of the key insights from that article to promote their business or create new product offering or create a strategy around the information provided, etc. Make sure to include citations for the information and use text wrapping to include graphs and charts into your write-up.
Questions: For the written assignment you will need to write the following paragraphs:
1) Brief description of the relevant company information.
2) Brief description of the research (the methodology, who was surveyed, timing, and the number of responses).
3) Brief description of the two key insights that relate to the company (include images: do text-image wrapping) and how they are related to that company.
4) Brief description of the action the company should take as a result of these insights and what you think the results would be for that company if they took these actions.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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