Brief analysis of the external environment

Assignment Help Marketing Management

Reference no: EM133270381

Case: You are a brand manager of a brand of your choice. You have been asked to construct a report for EON production's next James Bond film set for release in 2023, explaining why the brand you are responsible for would be suitable for brand placement and tie-in.

In the report you need to provide the following information:

A brief analysis of the external environment and why you wish to be a part of the Bond brandscape (i.e., it is going to be an expensive strategy so what is your motivation?)

Explain how this brand placement opportunity would be of benefit both for your brand and for the Bond brand (i.e., discuss the fit between them). There should be some consideration of how you want your brand presented in the film (e.g., visual/aural context of the placement? How long will it be on screen? Who will use it? Is it integral to the plot? and so on).

Explain the brand placement strategy you suggest adopting (i.e., are you going to cross-advertise the film? Are you going to put it on the product packaging? Use of social media? Competitions? Etc.)

Reference no: EM133270381

Questions Cloud

Why do you believe this ad is ethically questionable : MRK 428 Seneca College Why do you believe this ad is ethically questionable and What groups of people would be negatively impacted by this ad

What type of message are you sending and why : EAC 594 Seneca College What type of message are you sending and why and What type of channel will you use to send the message to Mr. Park

Justify the scientific rigour that will be taken : Justify the scientific rigour that will be taken into consideration during the data collection process. Students will be expected to write paragraphs

What aspects of police subculture are they referring to : What aspects of police subculture are they referring to? How might reform efforts overcome this issue

Brief analysis of the external environment : BUS101E Singapore University of Social Sciences - brief analysis of the external environment and why you wish to be a part of the Bond brandscape

Differentiate between the terms burden of proof : Differentiate between the terms "burden of proof" and "burden of going forward with evidence." Discuss a real-life case from both perspectives

What happens to its financial position : What happens to its financial position (accounting point of view) and how does such property finance contribute to the overall economy

How can leaders in criminal justice develop skills : How can leaders in criminal justice develop skills in areas where they are deficient? What are the organizational conditions that can facilitate this leadership

How did you feel about the attorney response to deanna abuse : How did you feel about the attorney's response to Deanna's abuse (think about the misdemeanor state charges filed against Deanna's ex-spouse)

User Account

All Pages