Brief analysis of consumer perceptions and behaviour

Assignment Help Macroeconomics

Reference no: EM131212733 , Length: word count:3000 + 15 slides

You can select any small to medium size manufacturing in Australia.

Choose any ONE company from the following Industries:

- Business school in Australia/University in Australia
- Organic food
- Health and fitness industry
- Any tourist resort in Australia
- Farm House
- Any small to medium size manufacturing in Australia

This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environment
- Brief analysis of consumer perceptions and behaviour about the brand
- Marketing Mix (brief discussion)
- Your comments on the brand/company

- Use Harvard Referencing Style
- Research at least 5 to 6 academic articles on the topic
- For presentations, students need to be in the class on time even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% marks of your presentations if you do not follow the guidelines.
- Come in Formal Attire for presentation
- Every group needs to give the typed group members details to the lecturer before they start their presentation

Reference no: EM131212733

Questions Cloud

Judicial precedents set by earlier decisions : Why do courts generally adhere to the judicial precedents set by earlier decisions?

Describe transformation of graph of asia with north america : Describe the transformation of the graph of Asia with North America. Do the graphs have horizontal asymptotes? How about vertical asymptotes? At what size, x(in megabytes), will the consumerratings be equal to 0 in Asia?

Which pairs of operations commute : Suppose for sake of argument that database elements are two-dimensional vectors. There are four operations we can perform on vectors, and each will have its own type of lock.

Type of marketing research : Question 1: What type of marketing research should Samsonite undertake and why?

Brief analysis of consumer perceptions and behaviour : HI5004 Marketing Management - You can select any small to medium size manufacturing in Australia -Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

What is the compatibility matrix for the four types of locks : Suppose for sake of argument that database elements are two-dimensional vectors. There are four operations we can perform on vectors, and each will have its own type of lock.

Problem regarding the marketing plan : What is the best way to measure whether or not your marketing plan is working?

Behavior in the rational emotive behavior : Discuss the interrelationship between VABEs and behavior in the Rational Emotive Behavior (REB) model. Provide an example from work, social relationships or the Bible. How can VABES be used to coach employees for improved performance?

What is the precedence graph for the schedule : Are there any serial schedules that must be equivalent (regardless of what the transactions do to the data), but are not conflict-equivalent?

User Account

All Pages