Reference no: EM131203309 , Length:
Need to make report and presentation (PPT) and please work on topic VB (Victorian Bitter) Beer.
Choose an organization form the following Industries:
- Australian Dairy farmers
- Hybrid car (choose one brand)
- Australian wool industry
- Business schools in Australia
- HSBC
- Bank of China
- Organic food
- Health and fitness industry
- Research industry (example CSIRO)
- Any non profit organization like Red cross or Salvation army
- Any small to medium size company in Australia
Discussion on theory maximum
This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations
References Harvard style
Research at least 3 to 4 academic articles on the topic
Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
To do well groups need to do a quality research and follow the structure with application of marketing concepts.
For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted.
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