Reference no: EM132396056
Explain how the concepts in Chapter 1 namely:
need, want, demand, Market offers, exchange, marketing management concept, customer value, customer satisfaction, and customer relationship management
are relevant to the marketing of a non-profit organization such as Emirates Red Crescent
Guidelines for writing the report
The assignment should have three parts.
- Introduction: a brief about the red Crossest history
- Body: apply the marketing concept above in an essay style
- Conclusion: end with reflecting on the concepts of digitalized, globalization and how does it apply to Emirates Red Crescent
Writing guidelines:
• Number of pages not to exceed 10 with referencing
• Font size: 12 and Theme Font: Times New Roman, double space between paragraphs and 1.15 space between lines.
• Use Harvard style for references and citation.