Brick-and-mortar company require changes

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How would the introduction of eCommerce into a so-called brick-and-mortar company require changes in the way management thinks about marketing, customer services, and fulfillment?

Reference no: EM131759185

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Brick-and-mortar company require changes : How would the introduction of eCommerce into a so-called brick-and-mortar company require changes in the way management thinks about marketing
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