Break-even-sales units and the bep chart1nbspnbsp east

Reference no: EM13356870

Break-even-sales, units and the BEP Chart.

1. East Publishing Company is doing an analysis of a proposed new finance text book. Using the following data, answer a through d.

Fixed costs per edition:

Development $18,000

Copyediting $ 5,000

Selling/Promo $ 7,000

Typesetting $40,000

Total $70,000

Variable costs per copy

Printing/bind $4.20

Admin costs $1.60

Sales comm. $0.06 2% of selling price

Royalties $3.60 12% of selling price

Discounts $6.00 20% of selling price

Total $16.00

Projected selling price $30.00

Tax rate is 40%

a. determine the company's breakeven volume for the book

i. in units

ii. in dollar sales

b. develop a breakeven chart for the text book

c. determine the number of copies they must sell to earn an operating profit of $21,000 on this book

d. Suppose East feels that $30 is too high a price to charge. It examined the market and determined that $24.00 would be better. What would the break even volume be at the new price?

2. Rodney Rogers, a business school grad, plans to open a wholesale dairy products firm. The business will be completely financed with equity. Rogers expects first year sales to total $5,500,000. He desires to earn a target pretax profit of $1,000,000 during his first year of operation. Variable costs are 40% of sales.

a. how large can his fixed operating costs be if he is to meet his profit target?

b. what is his breakeven level of sales at the level of fixed operating costs determined in (a)?

Reference no: EM13356870

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