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(1) Firm X is considering increasing its advertising budget by $24,000. Firm X generates sales of $10 million per year with an average 15% contribution margin. How much would annual sales have to increase for Firm X to break even on this additional advertising investment?
(2) A retailer buys a widget from a wholesaler for $15 and sells it to a consumer for $20. What is the retailer’s margin? What is the retailer’s markup?
(3) Seasons, Inc. manufactures holiday wreaths and sells them directly to retailers for $5.00. The manufacturer’s cost information is as follows: Variable cost: $3.35/wreath; Advertising and promotion: $300,000; Overhead: $700,000. Calculate the following:
a) Contribution margin for the manufacturer (both in $ and %)
b) Break-even volume in units and dollars
c) Volume in units and dollar sales necessary if Seasons’ profit goal is $500,000
d) Net profit if 6 million wreaths are sold.
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Kellam Images prints snack food bags on long rolls of plastic film. The plant operates 260 days a year. The daily production rate is 6000 bags, and the daily demand is 3600 bags. The cost to set up the design for printing is $325. The holding cost is..
Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies.
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