Break down how business approaches marketing mix

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Select a business to research. It can be a large retailer such as Walmart, or it could be a small, local business like a restaurant. Cite your sources.

Break down how this business approaches the marketing mix for each of the four Ps, using each of the four Ps as a heading. For example, does this company use price skimming or price penetration? Explain your analysis.

Build a customer persona for the target market. In other words, who is the ideal customer, according to demographics, geography, and behavior?

The 4 P's are Product, Price, Promotion, and Place.

Reference no: EM133378386

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