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The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns.
For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-500 words, address the following:
Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.
Identify ethical and regulatory issues that should be considered when marketing in Brazil.
Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.
Has the importance of TV advertising (in the U.S.) faded? Discuss whether you agree or not. In other words, is TV still relevant in today's media landscape?
Write a 1 page creative brief directed to an outside marketing or advertising agency for the purposes of promoting your hotel. The items below are the subheadings for your creative brief
Discuss the pros and cons of completing a stakeholder analysis. In your discussion, explain why stakeholder analysis is an important step
1. Give two examples of brands where manufacturing costs are well below the selling price.
Assess the marketing philosophy of commercial bank of Ethiopia. Which of the philosophies discussed, do you think, is adopted by the bank.
Describe electronic marketplaces and portals and how they make purchase-sale negotiations easier and more efficient
MOD004454 Marketing Planning Assignment Help and Solution, Anglia Ruskin University - Assessment Writing Service
Create a plan for this purchase that incorporates the following: several options for purchase, the PMT or other financial function, a data table, and a scenario summary that can be used for analyzing different variables
Explain how journalistic ethics affects marketing public relations professionals. Explain why building relationships with journalists is beneficial to marketers
Commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route
Calculate the sensitivity to change of The initial investment, The contribution p.a., The scrap value, The cost of capital.
From 7 to 10 slide small presentation (briefly): Why free samples should be part of your marketing strategy? Marketing plan example (sample marketing plan).
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