Brands marketing to the new consumer

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"When consumers reach a decision at the moment of purchase, the marketer's work has just begun: the post purchase experience shapes their opinion for every subsequent decision in the category, so the journey is an ongoing cycle" McKinsey Consumer Decision Journey what tools and techniques are open to companies and brands marketing to the "new consumer". In your view, what trends will dominate the digital consumer behaviour landscape over the next 2-3 years?

Reference no: EM131785225

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