Brands manufacturers also supply private label brands

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Reference no: EM131085081

Many national brands are supplying products to be sold by retailers under the retailer’s own private label. For example, Purina, Borden, Heinz – have all admitted to supplying products (sometimes lower in quality) – to be sold under the retailers’ own label. The practice has been criticized by many, as it might create confusion for consumers and reinforce the perception that all brands in a category are “the same”.

What is your opinion on this matter? Should national brands manufacturers also supply private label brands? If so, should the quality be lower?

Reference no: EM131085081

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