Brands can play a number of specific roles in a companys

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Reference no: EM13391640

Brands can play a number of specific roles within a company's brand portfolio. For example, a __________ is positioned with respect to competitors' brands so that more important and profitable brands retain their desired positioning.

A. Low-end, entry level brand

B. Cash cow

C. High-end, prestige brand

D. Flanker

Reference no: EM13391640

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