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Brands all competing for? consumers dollars

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The hot sauce marketplace is a crowded one. There are a few larger national brands like ?Frank's and Tabasco and several smaller regional brands all competing for? consumers' dollars. Hell Fire Detroit seeks to set itself apart in this marketplace by offering premium? small-batch artisanal hot sauces to an underserved? sub-segment of consumers who crave heat and unparalleled depth of flavor. Which of the following pricing strategies would be more appropriate for Hell Fire Detroit to use to differentiate itself from its many? competitors?

Reference no: EM133097771

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