Brands add value to merchandise and services

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Reference no: EM132156620

1- houser enterprises only sells its business language dictionary to college students throughout the United States. Rouser houser, the owner, wants to start selling the same book to international students abroad. Houser wants to pursue a _________growth stategy.

A- International market maximization

B- Market development

C- Market penetration

D- Diversification

E- What you get for what you give.

2- in simple terms, "value" is

A- The lowest cost option

B- Represented by brand names

C- Only the dollar amount associated with what you get

D- Everyday low prices

E- What you get for what you give

3- during the ________ stage of the product life cycle sales are rising and profits are rapidly rising

A- Introduction

B- Idea generation

C- Maturity

D- Growth

E- Decline

4- brands add value to merchandise and services, for both consumers and sellers, which of the following best describes a way (or ways) that brands add value?

A- Brands establish loyalty

B- Brands protect from competition & price competition

C- Brands are assets

D- Both A & C

E- A, B, & C are all examples of how brands add value

Reference no: EM132156620

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