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IBM is the most valuable B2B brand of 2014 with a brand value of $107,541 million, according to The ‘BrandZ Top 100 Most Valuable Global Brands Study commissioned by WPP and produced by Millward Brown. The article puts Microsoft in second place, with a brand value of $90,185 million, followed by GE with a brand value of $56,685 million. Interestingly this is the biggest difference between two brands placing next to each other.
Comment on the following statement from that article “From a branding point of view, B2B is still often seen as less glamorous and less important than its radiant consumer facing sister. I’ve always found this surprising given that branding is crucially important in the world of B2B where competitive advantage and differentiation is so difficult to establish, let alone maintain”.
Why is B2B branding so undervalued given the success of companies like IBM, Microsoft and others?
Acquisition by a foreign company and the effects of that decision and the results of foreign exchange in Euro and the exchange rate differences.
In this essay, we are going to discuss the issues of financial management in a non-profit organisation.
Evaluate venture's present value, cash and surplus cash and basic venture capital.
This document show the Replacement Analysis of modling machine. Is replacement give profit to company or not?
Your company is considering using the payback period for capital-budgeting. Discuss the advantages and disadvantages of this technique.
In this project, you will focus on one of these: the additional cost resulting from the purchase of an apple press (a piece of equipment required to manufacture apple juice).
Review the readings and media for this unit, including the Anthony's Orchard case study media. Familiarise yourself with the Anthony's Orchard company and its current situation.
Organisations' behaviour is guided by financial data. In the short term, such data will help determine operational expenditures; in the long term, historical data may help generate forecasts aimed at determining strategic plans. In both instances.
How much will you have left over each half year if you adopt the latter course of action?
A quoted company is considering several long-term sources of finance for expansion into new foreign markets.
This assignment is designed for analyze Long term financial planning begins with the sales forecast and the key input in the long term fincial planning.
This assignment explain the role of fincial manager, function of manger. And what are the motives of financial manager.
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