Branding changes and elevates the focus of many marketers

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Reference no: EM132259807

1. The most popular warehouse layout tends to be ____________ .

Flow through layout

X shape warehouse layout

Fleet vehicle layout

U-shaped flow

A & B only

2. Branding changes and elevates the focus of many marketers. In the past, many marketing campaigns have simply said "buy me." Brands now say:

"Don't forget me"

"Join me"

"Recommend me"

"Love me"

"Engage"

3. Spalding, an American sporting goods company, manufactures and sells sports equipment for a variety of sports from baseball to volleyball. All of the products offered by Spalding represent the company’s:

Product life cycle

Product line

Product mix

Product item

Augmented product

4. Which of the marketing tactics is most appropriate during the growth phase of the product lifecycle?

Adding product features and improving quality.

Modifying the marketing mix to maximize profit.

Encourage product sampling and trial.

Invest heavily in building awareness.

Modifying the target market.

5. Often, the key to an effective segmentation, targeting, and positioning approach depends on:

Understanding the connection between zip code and income.

Using the proper multivariate statistical analysis.

Uncovering the attitudes, interests, and opinions of consumers.

Understanding the person making the purchase and the usage situation.

Reference no: EM132259807

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